Product Movement:
Pricing intelligence for retailers can guide you in pricing and let you
understand the product logistics. You might be wondering why is it important.
For starters, the products that a consumer uses have layers of people via whom
it is reached their hands.
These
layers also add to the cost of the product. So, simply put the lesser the
layer, the lesser the cost, and the lesser the product's price. That’s why the
product movement has a key part in deciding the price.
So,
while we talk about a product movement in an offline business, commonly, the
stages will be:
·
Manufactures/retailer/owner
·
Distributor
·
Dealer/wholesaler
·
Retailer
·
Retail showroom/store
· Consumer
And for an online retail business, the
stages will be
·
Manufacturer/ marketer
·
Online store
·
Consumer
There
you go. Simple and easy. The stages of a product movement in an offline
business are more than that of an online business. An apt retail management
system can help you manage the pricing for your business in the most effective
manner.
2.
Discount Offers:
Every consumer prefers a low price. So, pricing is one of the biggest buying
influences for every customer. Here, as a retailer, you need to justify your
pricing and the product you offer distinctively.
Now,
how can you do that without compromising on your bottom line and have a powerful
price optimization for retail with you all at once? The answer is competitor
pricing research.
Yes,
competitor pricing research can open doors for new leads and sales
conversions. It can help you in tracking
the online and offline pricing of your competitors. This means that you can
have discount offers and promotions when your competitors are not going for
one.
This
will help you tap into audiences who can avail yourself of the best price from
only you.
Offers
and discounts can also be offered when competitors’ prices are changing
constantly. This particularly happens only in online commerce.
With
PriceIntelgGuru’s pricing
intelligence for retailers. You can leap ahead of
your competitors. Knowing what is sold
where at what price can be great to decide your pricing strategy.
Offers and discounts also make a difference in
the price difference we see in the offline and online markets.
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